Art of Racing was born from a genuine passion for motorcycle racing and engineering. What started as a pursuit of better performance quickly evolved into a brand built on precision, experience, and a deep understanding of what riders actually need on track.
The project was founded by a professional racer and technician together with an engineer and entrepreneur behind ALFA TEH, a precision manufacturing company specializing in CNC-machined components for demanding industries, including aerospace.
This combination of real racing experience and high-end manufacturing know-how shaped the foundation of Art of Racing from day one.
In 2019, the first prototypes were developed with a clear goal: to improve durability, reliability, and real lap-time performance. Each iteration was tested, refined, and pushed further.
Over time, those parts began to prove themselves—not in theory, but in competition—winning races and championships across Europe. In 2021, Art of Racing was officially established.
All of our parts are designed and manufactured in Europe, under one roof, using high-quality materials and strict production standards. Every product is engineered with functionality as the priority—minimizing unnecessary complexity while maximizing performance.
"Bring technology inspired by MotoGP and WorldSBK closer to everyday racers and track-day riders."
Racing is not limited to asphalt. Our passion extends deeply into motocross—especially youth and kids' racing, where precision, safety, and reliability matter just as much.
That is why Art of Racing is also the main European dealer for Cobra Moto, supporting young riders and families who take racing seriously from the very beginning.
Expanding from circuit racing into motocross was a natural step. The same principles apply: high-quality components, proven performance, and products that riders can trust in real racing conditions.
Performance alone is not enough. Every rider needs proper protection, especially in competitive environments. For that reason, we carefully expanded our webshop to include only proven, top-tier protective equipment.
We don't believe in compromise when it comes to safety. Only products we trust ourselves make it into our shop.
Art of Racing is built by engineers, racers, and technicians who live the sport every day. We believe that every part should perform flawlessly—but also reflect the care and thought behind its design.
That is Art of Racing.
