Privacy Policy


By accepting this Privacy Policy, Buyer is informed and gives their consent for processing of personal data that he may provide through the website/webshop, as well as to the processing of the data coming from website/webshop browsing and any other data that may be provided in the future. Seller will protect the personal data of Buyer in accordance with the Protection of Personal Data Law and will not in any way transfer or sell personal data to third parties. Exempted from this are cases in which the Seller is obliged, under a valid request of the authorized government bodies, in accordance with the law, to provide or allow access to the personal data of the Buyer.

ALFA THE GmbH reserves the right to update the content of this page. We therefore invite you to consult our privacy policy on a regular basis, in order to keep up to date with any changes made.

This Privacy Policy is regulated by law of the Federal Republic of Germany and shall be interpreted accordingly.

Please also read the Cookie Policy available on this website/webshop as they complement each other.

ALFA THE GmbH reserves the right to change this Privacy Policy anytime without prior notice.



  1. ALFA THE GmbH uses your personal information for following purposes:
  • purchase of products or services incl. registration to webshop
  • registration for the newsletter
  • customer service incl. Buyers requests, inquiries, complaints etc.
  • communication of Buyers data to third parties


  1. ALFA THE GmbH will process following data:
  • identification data: name, surname and identification number
  • contact information: e-mail address, telephone number and postal address
  • financial data: bank card.
  • browsing data



When you provide ALFA THE GmbH with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return of an item, we imply that you consent to our collecting it and using it for that specific reason only.

If we ask for your personal information for marketing purposes (newsletter and other marketing communications), we will either ask you directly for your expressed consent, or provide you with an opportunity to say no. If you have opted in to receive marketing communications, ALFA THE GmbH may share your information to third party service providers who provide email distribution services or with social media companies providing digital marketing services.

By using this site, you represent that you are at least the age of majority in your state of residence, or that you are the age of majority in your state of residence and you have given us your consent to allow any of your minor dependents to use this site.



You can exercise the rights that the law governs you regarding your personal data by writing to We will reply to your request as soon as possible and no later than 30 days upon receipt. In some cases, we may request a copy of an identification document if required in conjunction with your request, to enable us to verify your identity.


  1. Right of access

You have the right to know if your personal data is being processed and if confirmed, to obtain a copy of such data and be informed about: the source of the data, the categories of personal data processed, data recipients, the processing purposes, the existence of an automated decision-making process, (including profiling) the data retention period and the rights provided by Regulation.

  1. Right of rectification

You have the right to obtain a rectification of data in our possession that concerns you or to update data that is incomplete.

III. Right of erasure

You have the right to request the erasure of your personal data if it is no longer needed for the purpose for which they were collected, or if we are no longer authorised to process this.

  1. Right of restriction of processing

You have the right to obtain processing restrictions.

  1. Right of consent withdrawal

You can withdraw your consent in relation to all processing of data that requires it.

  1. Right of data portability

In the event that we process data based on your consent or in the sales contract, or if the processing is carried out by automated means, you can exercise the right of data portability.

VII. Right of opposition

You have the right to object to the processing of your personal data at anytime based on our legitimate interest, including profiling.

We also inform you that if you believe that the processing of your personal data goes against the provisions of EU Regulation 2016/679 you have the right to file a complaint with the competent data protection supervising authority.



Third-party providers used by ALFA THE GmbH will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us. However, certain third-party service providers, such as payment gateways, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions. For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers. Please note that certain providers may be located in or have facilities that are located in a different jurisdiction than either you or ALFA THE GmbH. If you choose to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

Furthermore, you may find social network button(s) on the ALFA THE GmbH website. These are special “buttons” showing the icons of social networks (for example, Facebook or Instagram). These “buttons” allow you to reach and interact directly with the social networks with a “click”. Your click on the social buttons will allow the social network to acquire the data relative to your visit. Hereby you agree with to share the data of your web activity with your chosen social networks.



Cookies are small files that ALFA THE GmbH website/webshop downloads to the device you are using to browse. Cookies are used to store and convey information. We use cookies to improve your browsing experience. We can not track any of your personal information through cookies unless you provided it directly.

You can set your computer browser to accept all cookies, certain cookies only, or refuse them altogether (please check the instructions how to do it below). Please note that if you opt to refuse cookies, this can have an impact on functionality of ALFA THE GmbH website/webshop.

Please also read the Privacy Policy available on this website/webshop as they complement each other.

ALFA THE GmbH reserves the right to change this Cookie Policy anytime without prior notice.



  1. Persistence

Session cookies: these are deleted and disappear from the device once you leave the website and close your browser.

Persistent cookies: these remain on your device even after you leave the website, until you delete them or they reach their expiration date.

  1. Origin

First-party cookies: these are set by the website you are visiting.

Third-party cookies: these are set by a different website to the one you are visiting (for example: ALFA THE GmbH service providers such as Google Analytics etc.).

III. Purpose

Strictly necessary or so-called ‘technical’ cookies: these are essential for moving around the website you are visiting and using certain of its functions.

Performance cookies: these collect anonymous information and help ALFA THE GmbH to understand how users interact with our website/webshop.

Functionality cookies: these allow the website to remember your choices and provide the customised functions you have selected. These can also be used to offer online or to avoid repeatedly proposing services or messages you have already declined in the past.

Advertising or targeting cookies: advertising cookies are used to collect information on your browsing habits, in order to target relevant advertising messages that best reflect your interests.



Most Internet browsers are initially configured for accepting cookies automatically. This means you can at any time choose to set your browser to accept all cookies, certain cookies only or to refuse them, by disabling their use by websites. You can also set your browser preferences to warn you whenever a cookie is downloaded to your computer and to delete cookies after each browsing session.

Here is how to manage the most common browser’s cookie settings:

  • Chrome: Settings —> Privacy
  • Firefox: Tools —> Options —> Privacy
  • Internet Explorer: Tools —> Internet Options —> Privacy
  • Safari: Preferences —> Privacy



ALFA THE GmbH uses Google Analytics to analyse the use of its website. Google Analytics generates statistical and other information about website use by using cookies, as follows:

  • determine which domain to measure
  • distinguish unique users
  • remember the number and time of previous visits
  • remember traffic source information
  • determine the start and end of a session
  • remember the value of visitor-level custom variables

Google has its own privacy policy which you can review on following link: